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Dizzy Diamonds was founded in 2004 following in
a long line of family tradition by Joyce, Jack and
Karin Asscher.
Grandfather Jacob Asscher (1891-1977) was the youngest
of 14 children and at the age of 15 joined his brothers
in the already famous family business of J I Asscher
in Amsterdam, as an apprentice diamond cleaver.
In 1903 as young child he witnessed how his brothers
cleaved and polished the then largest diamond the
“Excelsior” |
Jacob Asscher ( standing left) and his brothers
studying the Cullinan Diamond |
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18 year old Jacob Asscher standing behind and
brothers and dignitaries |
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| In 1907 King Edward VII bestowed the honour of
cleaving and polishing the Cullinan diamond 3106cts
upon the brothers Asscher .On February 10 1908 oldest
brother Joseph cleaved the Cullinan the results
are well known today , Cullinan I 530.20 cts is
set in the Sceptre with the Cross and Cullinan II
in the Imperial State Crown 317.4 cts both can be
admired in the Tower of London .Having had a fantastic
career in the diamond trade and meeting so many
Heads of State and Royalty he retired from the family
business in the early 60’s but continued to
be active in diamonds until in his death. |
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Jacob Asscher marking rough diamonds for manufacturing
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| Our father Joseph Isaac Asscher (1931-2003) followed
in our grandfathers steps by joining the family
business in the 1950’s as a apprentice cleaver
and diamond marker or designer, in the mid 60’s
he had the honour of cleaving the Trisakti diamond
property of the Indonesian Government, this set
him on the road to cleave many large diamonds over
100 cts and was internationally recognised as a
Master Cleaver ,With the rapid decline of Amsterdam
as a diamond cutting centre, he left the Asscher
company in Amsterdam in the late 60’s and moved
to Antwerp Belgium and later to South Africa. |
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Joseph Asscher our father at his cleaving bench
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Child labour ….our little brother aged 10
learning the art of cleaving |
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It is with this background that we feel that we
are in a unique position, in one way to continue
the family tradition and expertise, and on the other
hand to share our knowledge to with our customers,
Our aim is to bring to our customers beautifully
hand finished jewellery which can be enjoyed and
admired for many generations to come with the knowledge
that it has been carefully created by British craftsmen.
Our diamonds and other precious stones are all hand
selected by our buyers and bring in our opinion
the best balance in Clarity, Colour, Cut and value
for money.
We promise that our diamond jewellery will bring
savings of up to 65% over high street prices without
compromising in anyway in quality.
We recognise that buying a loose diamond, a piece
of diamond set jewellery or maybe a gold chain from
the internet is maybe a little daunting, but you
can rest assured that with our family reputation
at stake we will leave no stone unturned to guarantee
you complete satisfaction, and in case you are not
entirely happy with your purchase you can return
your purchase within 14days of purchase (subject
to condition)
All our diamonds larger than 0.25cts are supplied
with a certificate from one of the three most prestigious
gemmological laboratories in the world namely GIA
(Gemmological Institute of America) HRD (Hoge Raad
voor Diamant) and IGI (International Gemmological
Institute)
By special order we can provide an IGI certificate
for smaller stones |
